BREADA – Cultivating Local Markets

Who We Are

We are committed to the following core values:




    Sustainability of small, family farms through direct sales at Farmers Markets




    Stewardship of land and community




    Access to local foods for everyone, regardless of income level






Our History

In 1996, a small group of farmers was recruited for Baton Rouge’s first farmers market by Chris Campany as part of his Master’s thesis under the direction of LSU Landscape Architecture Professor Suzanne Turner. Red Stick Farmers Market was born and the first market was held in November 1996 in the parking lot of the Government building located on St. Louis Street in downtown Baton Rouge. Big River Economic and Agricultural Development Alliance (BREADA) was officially recognized as a 501 © 3 non-profit organization in the same year and began its work to increase economic opportunities for small farmers.

In 2002, BREADA was approached to relocate the farmers market to 5th and Main Streets and create a dynamic public marketplace for the downtown community. In conjunction with the Baton Rouge Area Foundation and the State of Louisiana, Main Street Market opened, serving as both an incubator for small local businesses and a gathering place for the community. Since then, we have continued to expand our outreach efforts to small farmers and our community with the addition of a mobile farmers market serving limited access neighborhoods, incentives to assist low income families increase access to fresh food, and a kids club that teaches healthy lifestyles to our youngest market shoppers.

Our mission is to build a healthy and strong local food system; to increase sustainability of independent local farmers, fishers and food producers; and to foster stewardship of land and community through public markets.

Our Staff

Darlene Adams Rowland
Executive Director

Lisa Gray
Deputy Director

Allison Tohme

Development Director 

Executive Committee


Jessie Hynes Babcock, Beaux Box Commercial Real Estate

Past President

Stephen P. Strohschein, Hinshaw & Culbertson, LLC

Vice President
Susannah Bing Johannsen, Louisiana Main Street


Nathan Judice, GHD

Candace Gary, Provident Wealth

Founding Director Emeritus
Suzanne Turner, Suzanne Turner Associates LLC

2021 BREADA Board Members

Gina E. Eubanks, PhD  

Southern University Ag Center

Stephanie Ferry 

Managing Director, Raymond James  

William Fletcher  

Red Stick Farmer 

Representative Barbara Freiberg  

Louisiana House of Representatives 

Chef Celeste Gill  

Chef Celeste Bistro, Main Street Market 

Jenifer Godfrey 

LSU Veterinary School  

Lauren Songy Hatcher  

Business Consultant 

Lauren Marschall  

Center for Planning Excellence 

Tracy Averett Morganti 

Attorney, Breazeale, Sachse, and Wilson, LLP

Virginia Noland  

Community Volunteer 

Claire Sauls Ryan  

Attorney, Taylor, Wellons, Politz & Duhe

Charles D. Sutcliffe 

Governor’s Office: Coastal Activities  

Casey Tate 

Downtown Development District 

Hunter Territo  

Owner, X Designer 

Allison Tohme’ 

Central Louisiana Economic Development Association